A Beautiful Partnership with Legacy during a Crisis

I would like to start by sharing my ANZAC story with you all. You see my family were farmers during the war and chose to stay and continue to produce in order to feed their fellow Australians. My father joined the Army reserve during his time at Gatton Ag College (now Gatton University) and my uncle was subscripted to go to Vietnam but never actually went as the war finished. So, I really had a very limited association personally with the war and diggers. What I do remember is travelling into Springsure, my hometown, which was an hour away on dirt rounds from our family farm for the mid-morning ANZAC ceremony. It was not a fanfare at all, like we know and love today, in fact, it was the opposite, a hand full of people came to pay their respects along with the local councillors that lived in town. The old diggers looked sad and introverted and I knew them to be the regulars at the local pubs. It was a sad remembrance, not really draped in pride and respect. Our local schools were always involved in a small parade which I remember proudly being involved in throughout my schooling. My fondest memory was that of baking my grandmother’s famous ANZAC biscuit recipe. Amongst all the fancy biscuits my mother made as a wonderful cook, this ANZAC biscuit recipe was by far my favourite.

I went on to continue this tradition with my own children and during the years I owned Brighterlife Wheat Free Foods selling pre-mix flour formulas to people with Gluten, wheat and dairy intolerances like us, I developed a whole range of ways to still enjoy the humble ANZAC biscuit and share with others.

In 2018 I had the idea to be the first to develop the first ANZAC biscuit using GF Oats for people with food intolerances.  This was to be a finished snack product that people could enjoy all year round. In 2019 we launched our biscuit just in time for that special time of year. Unfortunately, our manufacturer let us down and my dream was not realised. However, we were fortunate enough to meet a local manufacturer here in Toowoomba who saw our vision and their baker locked in on the challenge of perfecting this biscuit for me to meet all my crazy requirements. This year our biscuits are selling consistently across IGA and health food all around Australia, but we committed to introducing a 2 pk snack for the convenience market. The packaging just arrived in the nick of time before ANZAC day due to COVID 19, but not enough time to get them into stores to our customers.

During a strategic planning session to come up with some ideas on how to keep business flowing in April,  I reached out to a PR company that was also partnered with Legacy Australia to assist them with their fundraising campaign for 2020 during such challenging times. They introduced us to the Legacy team. After having a virtual meeting with them we all felt unanimously that this was a great match. You see one of my 2020 goals was to find a long term partnership that really resonated with our ethics. I am so grateful and excited to launch our campaign with Legacy.

Legacy is dedicated to caring for the families of veterans who have died or become incapacitated either on service or subsequently. This extends to veterans who have served in the war and on peacekeeping and humanitarian missions.
Today, Legacy’s compassionate service assists over 52,000 beneficiaries, with 82% over 76 years of age and dependants with a disability through innovative and practical programs aimed at:
*Protecting the basic needs of individuals and families.
*Advocating for the entitlements, rights and benefits of individuals and families.
*Assisting families to cope with bereavement.
*Helping people thrive, despite their adversity and loss.
*Legacy is a charity supported by men and women of all ages, from all walks of life and including veterans and current Australian Defence Force personnel. Our support and services now extend to include the dependants of members of today’s Australian Defence Force who have lost their lives or have become incapacitated as a result of their military service. Please read more about how amazing they are here.

So, for every $ you spend on GF Oats ANZAC biscuits, we will be donating a percentage to Legacy. Thank you for your support from Kylie and the GF Oats Team.

Leave a Comment

Your email address will not be published.

Scroll to Top