GF Oats as seen on ABC’s Landline: A Story of Aussie Farmers & Community

Aug 23, 2025Kylie Hollonds
Kim (Farmer), Kylie & Gary in the Western Australian Oat Field

We are so very excited to share that GF Oats has proudly been featured on ABC’s Landline!

WATCH THE EPISODE ON IVIEW HERE
WATCH THE EPISODE ON YOUTUBE HERE

READ THE ABC NEWS ARTICLE HERE

Showcasing a truly Australian paddock-to-plate story we are more than just oats. This feature celebrates the farmers who grow them and the incredible people who pack them through the Endeavour Foundation in Toowoomba and the amazing customers that support the Aussie owned industry.

Kylie with organic oat farmers Rob & Anne

Backing Aussie Farmers from the Ground Up

GF Oats is Australia’s first uncontaminated oat brand, grown under the strict Global Oats Purity Protocol. By working directly with Western Australian farmers, the brand has built a supply chain that is transparent, sustainable, and proudly homegrown. Every bag of oats tells the story of Aussie farming families who rotate crops, sun-dry their harvest, and protect the integrity of their seed to ensure the cleanest oats possible. Supporting GF Oats means supporting the future of Australian agriculture as well as the farmers who are leading the way in responsible, chemical-free oat production.

Kylie & Gary at the Endeavour Foundation Toowoomba

Creating Jobs and Purpose with the Endeavour Foundation

Once harvested and processed, oats are packed in Toowoomba by the Endeavour Foundation, which provides employment opportunities for people with intellectual disability. This partnership reflects GF Oats’ belief that business should do more than sell products - it should create positive social impact. Every retail pack leaving the Endeavour facility is more than oats; it represents dignity, inclusion, and purpose for the people who help prepare it for families across Australia and New Zealand.

Kylie at a Health Food Store

From Local Roots to Global Tables

Today, GF Oats products are enjoyed in kitchens across Australia, New Zealand, and emerging export markets. But the mission has never changed: to make oats that are safe, trusted, and 100% Australian, while giving back to the people and communities who make it possible.

Thank You to Landline for Featuring GF Oats, Aussie Farmers & the Endeavour Foundation

The Landline segment shines a light on this powerful combination: Aussie farmers producing the purest oats and the Endeavour Foundation ensuring each pack reaches shelves with care and pride. It’s a rare example of how a food business can weave community, ethics, and innovation together to create something meaningful.

Ready to Support Australian Made & Owned? 

Why not try our Aussie Made Value Pack at 10% Off.

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Comments (3)

  • I saw the Landline episode and hopped straight onto the net to order some! Both of us eat gluten free – me by force as I am intolerant and get bad stomach pains, and hubby because he has Hashimoto’s Thyroiditis (and we have studied up and found that gluten is a prime cause). I have avoided buying oats as there has been no guarantee that they are GF, but I missed my winter porridges. So I am hanging out to get my first order and have porridge for breakfast again. :)

    Mel Leach
  • Congratulations on the great Landline episode. You have great products and I wish you the very best. Most of our family are celiac or gluten intolerant, so we buy your product from the supermarket regularly.

    Gillian Cox
  • Yes, I watched it and it was great to see where GF oats are from and the full story. PS: Thank you for my prize which arrived today for “spot the difference” competition, loved it, so good to try some new products.

    Linda

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